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Web developer · London, UK

Websites engineered to perform.

WordPress Expert Webflow Developer UI/UX Designer SEO & Performance 300+ Websites Delivered

I'm Izza Malik. I design and build fast, search-ready websites on WordPress and Webflow — combining clean UI, solid engineering, and measurable business results.

View case studies → Start a project
Based in LondonWorking worldwideStatus available
melon.izzamalik.de
Melon Accountants website built by Izza Malik
Legend Glass mobile view
Performance fast
Core Web Vitals passed
SEO optimised
0+
Websites delivered
0+
Years of experience
0%
Client satisfaction
0+
Countries served
Technology stack

Tools I ship with, daily.

A focused stack, mastered — not a logo wall. Every tool here has shipped real client work.

Services

One developer.
Full delivery.

All services →

WordPress Development

Custom themes and builds that clients can actually manage — fast, secure, and structured for SEO from day one.

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Webflow Development

CMS-driven Webflow sites with clean class systems, responsive breakpoints, and interactions that stay smooth.

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Responsive Design

Layouts designed mobile-first and tested across real devices — not just resized in a browser window.

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CMS Development

Content models editors love: custom post types, structured fields, and admin experiences that make sense.

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SEO & Core Web Vitals

Technical SEO, schema, and speed work targeting green Core Web Vitals — the ranking signals that matter.

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WooCommerce

Stores tuned for the moments that convert: product pages, checkout flow, payments, and post-purchase.

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Featured work

Recent case studies.

All projects →
melon.izzamalik.de
Melon Accountants website

Melon Accountants

ClientAccounting firm, UK
RoleDesign + Development
Status● Live

A modern site for an accounting firm that needed to look established and convert enquiries — built on WordPress with a clean service architecture and fast, stable pages.

WordPressPHPUI/UXSEO
View live site ↗
legendglass.co.uk
Legend Glass website

Legend Glass

ClientGlazing business, UK
RoleDesign + Development
Status● Live

A trade-services site rebuilt around lead generation: clear service pages, strong local SEO structure, and quote requests reachable from every screen.

WordPressElementorLocal SEOJavaScript
View live site ↗
forgeandbuild.co.uk
Forge and Build construction website

Forge & Build

ClientConstruction company
RoleDesign + Development
StatusDelivered

A construction brand site built to win commercial bids — heavyweight visual identity, project galleries, and a structure that surfaces credibility fast.

WordPressUI/UXResponsive
Read case study →
Development process

Simple, strategic,
built around results.

01 — Discovery

Understand the business

Goals, audience, competitors, and what "success" means in numbers — before any pixels or code.

02 — Strategy

Plan the build

Sitemap, content structure, SEO keyword mapping, and the right platform for the job — WordPress or Webflow.

03 — UI/UX design

Design in Figma

Wireframes to polished screens, with a design system so every page stays consistent as the site grows.

04 — Development

Build it properly

Clean, maintainable code. Semantic HTML, structured CSS, and JavaScript only where it earns its weight.

05 — Testing

Test on real devices

Cross-browser and cross-device checks, accessibility passes, and Core Web Vitals validation before launch.

06 — Launch

Ship with zero drama

DNS, redirects, analytics, search console, backups — a launch checklist that protects existing rankings.

07 — Growth & support

Keep it improving

Ongoing maintenance, performance monitoring, and iterative SEO improvements after go-live.

Testimonials

Trusted by clients
across the world.

★★★★★
Working with Izza was seamless from start to finish. She understood our vision immediately and delivered a website that exceeded expectations.
EF
enigmafilms
United States
★★★★★
Exceptional attention to detail and communication throughout. The site is fast, beautiful, and exactly what our business needed.
AD
adrilance
Spain
★★★★★
Izza turned my ideas into a polished, professional website. Clients constantly compliment how it looks and how easy it is to use.
IR
isabellarosefit
United Arab Emirates
★★★★★
Professional, reliable, and technically excellent. Every request was handled quickly and the final result speaks for itself.
ZK
zenkenkan
Germany
★★★★★
From design to launch, everything was handled with care. The website performs brilliantly and support afterwards has been outstanding.
NW
nicolewilson904
United Kingdom

Let's build something
that performs.

New website, redesign, or a store that needs to convert better — tell me about the project and I'll come back with a clear plan.

Start your project →
izzamalik222@gmail.com · replies within 24h
About

Developer first. Designer always.

I'm Izza Malik, a web developer and UI/UX designer creating modern, responsive, SEO-friendly websites for businesses that want to look professional and grow online.

My story

From first line of code to 300+ launches.

I started building websites because I was curious how the web actually worked underneath. That curiosity turned into a craft: today I've delivered over 300 websites for clients in 15+ countries, from local trade businesses to international brands.

What sets my work apart is that I sit on both sides of the fence — I design in Figma with a developer's eye for what will actually ship, and I code with a designer's eye for what will actually feel right. Agencies value that range; clients value not having to hire two people.

2019

Started learning web development

HTML, CSS, JavaScript — building small sites and breaking things until they worked.

2021

Started freelancing

First paying clients on WordPress builds. Learned to scope, communicate, and deliver.

2023

Went international

Clients across the US, Europe, and the Middle East. Five-star record on every platform.

2025

Crossed 300 websites

Expanded into Webflow, WooCommerce stores, and full SEO retainers.

Now

Premium digital experiences

Focused on high-quality builds for businesses and agencies that care about results.

Skills

The full stack of a modern web build.

Values

How I work.

V.01

Results over decoration

Every design decision maps to a business outcome — enquiries, sales, rankings.

V.02

Performance is a feature

Fast sites rank better and convert better. Speed is built in, not bolted on.

V.03

Clear communication

Plain-language updates, honest timelines, no jargon and no surprises.

V.04

Built to be maintained

Clean code and sensible CMS structures the next developer will thank you for.

Why work with me

What you get, concretely.

Design + development in one personNo handoff gaps between how it looks and how it's built.
SEO thinking from day oneSite structure, schema, and speed decisions made before launch, not after.
Proven track record300+ delivered projects and consistent five-star client reviews worldwide.
Post-launch partnershipMaintenance, monitoring, and improvements — I don't disappear after go-live.
Work with me →
Services

Everything a modern website needs. Nothing it doesn't.

Seven focused services covering the full lifecycle of a website — from first wireframe to long-term maintenance.

S.01 — WordPress

WordPress Development

Custom WordPress websites built for easy management, speed, SEO, and scalability. From bespoke themes to Elementor builds done properly — structured, lightweight, and secure.

Discuss a WordPress project →
Custom theme development or optimised Elementor builds
Editor-friendly admin with custom post types & fields
Security hardening, backups & staging workflow
Speed optimisation & caching configuration
S.02 — Webflow

Webflow Development

High-quality Webflow websites with CMS collections, interactions, and responsive design — built with a clean class system your team can extend without breaking things.

Discuss a Webflow project →
Figma-to-Webflow builds with pixel accuracy
CMS architecture for blogs, portfolios & listings
Smooth, performance-safe interactions
Client training & documentation for handover
S.03 — Responsive

Responsive Design

Mobile-first layouts that hold up on every screen — designed around real content, tested on real devices, and accessible by default.

Discuss a design project →
Mobile-first UI/UX design in Figma
Cross-device & cross-browser testing
Fluid typography & spacing systems
Accessibility & keyboard-navigation checks
S.04 — CMS

CMS Development

Content management structures your team will actually enjoy using — whether on WordPress or Webflow CMS. Model once, publish everywhere on the site.

Discuss a CMS project →
Content modelling & custom field architecture
Editorial workflows & role permissions
Dynamic templates driven by structured content
Migrations from legacy platforms
S.05 — SEO

SEO & Core Web Vitals

Technical SEO, speed optimisation, schema, and Core Web Vitals work — the engineering side of ranking. Built into every project, or delivered as a standalone audit and fix.

Discuss an SEO project →
Technical SEO audits & on-page optimisation
Core Web Vitals: LCP, CLS & INP improvements
Schema markup & structured data
Image, caching & asset delivery optimisation
S.06 — WooCommerce

WooCommerce

Online stores designed around better product presentation, checkout flow, and conversions — with the performance work eCommerce sites usually skip.

Discuss a store project →
Store setup, product architecture & variations
Checkout optimisation & payment gateways
Shipping, tax & email notification flows
Speed optimisation for large catalogues
S.07 — Care

Website Maintenance

Updates, backups, bug fixes, security checks, and ongoing support — so the site keeps performing long after launch and small issues never become big ones.

Ask about care plans →
Core, plugin & theme updates on a schedule
Automated backups & uptime monitoring
Security scans & hardening
Priority bug fixes & small improvements
Projects

Case studies, not just screenshots.

Real client work with the challenge, the solution, and the result — every screenshot below is a delivered website.

Melon Accountants
WordPress · UI/UX · SEO

Melon Accountants

Overview. A UK accounting firm needed a website that made a young practice feel established — and turned visitors into booked consultations.

Challenge

The firm was competing against larger practices with dated but authoritative websites. It needed instant credibility, clear service explanations, and a frictionless path to enquiry.

Solution

A custom WordPress build with a calm, confident visual identity, dedicated service pages structured for search intent, and consultation CTAs placed at every decision point.

Results

A fast, stable site that passes Core Web Vitals, ranks for its service pages, and gives the firm a professional presence clients comment on in meetings.

WordPressPHPJavaScriptSEO
Live website ↗
Legend Glass
WordPress · Elementor · Local SEO

Legend Glass

Overview. A UK glass and glazing business whose website wasn't generating leads, despite steady demand in its service area.

Challenge

Trade customers search locally and decide quickly. The old site buried services, loaded slowly on mobile, and gave visitors no obvious way to request a quote.

Solution

Rebuilt on WordPress with Elementor: one page per service for local search, a quote request reachable from every screen, and aggressive mobile speed optimisation.

Results

A lead-generation site that loads fast on mobile, covers every service with its own optimised page, and makes requesting a quote a one-tap action.

WordPressElementorJavaScriptLocal SEO
Live website ↗
Forge and Build
WordPress · UI/UX · Branding

Forge & Build

Overview. A construction company bidding for commercial contracts needed a web presence as solid as its site work.

Challenge

Procurement teams check contractors online before shortlisting. The company had strong projects but no way to show them — losing credibility before conversations started.

Solution

A heavyweight visual identity on WordPress: full-width project galleries, capability pages mapped to tender requirements, and trust signals (accreditations, safety record) surfaced early.

Results

A portfolio-grade presence the team now includes in bid documents, with project pages that do the pre-selling before the first meeting.

WordPressUI/UXResponsive
Academy education platform
WordPress · CMS · Education

Academy Website

Overview. An education platform needing course listings parents could browse easily and staff could update without a developer.

Challenge

Course information changed every term, but every update required technical help. Content was drifting out of date, and enrolment enquiries suffered for it.

Solution

A CMS-first WordPress build with custom post types for courses, structured fields for dates and fees, and templates that keep every listing consistent automatically.

Results

Staff now publish and update courses themselves in minutes. Listings stay current, consistent, and easy for parents to compare.

WordPressPHPCMSUI/UX
PipePros trade services website
WordPress · Lead Gen · SEO

PipePros

Overview. A plumbing and pipework services company that needed to be found — and trusted — by local customers searching in a hurry.

Challenge

Emergency trade searches convert in seconds or not at all. The site had to load instantly, communicate coverage and credentials at a glance, and put a phone number everywhere.

Solution

A conversion-focused WordPress build: service-area pages for local SEO, click-to-call throughout, and a lean front-end tuned for slow mobile connections.

Results

A fast, trustworthy local presence with clear service pages and call actions that turn urgent searches into booked jobs.

WordPressLocal SEOJavaScript
Live website ↗
Samara Yacht Rentals website
WordPress · Luxury · UI/UX

Samara Yacht Rentals

Overview. A yacht rental brand whose website had to sell an experience — luxury, ease, and trust — before a single enquiry.

Challenge

High-value bookings demand a high-end first impression. The site needed cinematic fleet presentation without sacrificing load speed or mobile usability.

Solution

An image-led WordPress build with heavily optimised photography, per-yacht detail pages, and a streamlined booking enquiry flow designed for mobile browsers.

Results

A premium fleet showcase that stays fast despite rich imagery, with an enquiry flow that matches how luxury clients actually browse — on their phones.

WordPressUI/UXPerformance
Live website ↗
The Fashionista consignment boutique website
eCommerce · Luxury · UI/UX

The Fashionista

Overview. A luxury consignment boutique offering curated designer resale with 5-star concierge service — a brand that had to feel high-end, never second-hand.

Challenge

Consignment retail fights a perception problem: resale can read as thrift. The site needed the editorial polish of a designer boutique to attract both premium buyers and consignors trusting it with their wardrobes.

Solution

An image-led, editorial design: elegant serif branding, full-bleed photography, curated collection presentation, and a concierge-style enquiry flow for new consignors.

Results

A boutique-grade digital presence that matches the in-store experience and positions consignment as luxury shopping, not bargain hunting.

eCommerceUI/UXBranding
Live website ↗
Ridula tiles and flooring website
WordPress · B2B · Construction

Ridula

Overview. A German tiles and flooring contractor with 35+ years on commercial and public construction projects — and a web presence that lagged behind its track record.

Challenge

Ridula wins work through references and reliability, but commercial clients checking the company online found little of either. The site needed to present decades of completed projects with German B2B seriousness.

Solution

A structured WordPress build around a references showcase: project galleries, clear service breakdowns for tiles, flooring and screed work, and direct contact paths for procurement teams.

Results

A credible B2B presence where 35 years of project history is finally visible — supporting bids for the commercial and public contracts Ridula specialises in.

WordPressElementorUI/UX
Live website ↗
Digitwise accounting website
WordPress · Finance · UI/UX

Digitwise

Overview. A Belgian accounting firm positioning itself as "more than a bookkeeper" — a financial copilot for entrepreneurs who want less stress and more clarity.

Challenge

Traditional accountancy websites look like traditional accountants. Digitwise needed the opposite: a friendly, modern identity that makes financial services feel approachable without losing professional trust.

Solution

A bright WordPress build with custom illustration, plain-language copy in Dutch, transparent service packages, and a single clear conversion path to a first conversation.

Results

A distinctly un-stuffy accounting brand online — approachable enough for first-time entrepreneurs, structured enough to communicate real expertise.

WordPressElementorUI/UX
Live website ↗
Calash consultancy website
WordPress · Corporate · CMS

Calash

Overview. A global energy and industrial consultancy — 20+ years, 800+ projects, 10k experts — needing an enterprise-grade site to match the scale of its work.

Challenge

Calash serves energy, defence, marine and infrastructure clients who expect institutional polish. The site had to organise deep service and industry taxonomies without overwhelming visitors, and support an active insights publication.

Solution

A corporate WordPress architecture: layered services and industries navigation, credibility stats surfaced in the hero, and a CMS-driven News & Insights section the team publishes to independently.

Results

An enterprise-credible presence that structures a complex consultancy offering clearly — and keeps publishing without developer involvement.

WordPressCMSCorporate
Live website ↗
Boost Conversion agency website
UI/UX · CRO · Landing

Boost Conversion

Overview. A French conversion-rate optimisation agency scaling DTC brands from 2M to 80M — whose own website had exactly one job: convert.

Challenge

A CRO agency's site is its portfolio. Every element had to demonstrate the discipline it sells: sharp message hierarchy, a single dominant call-to-action, and proof placed exactly where doubt appears.

Solution

A conversion-first landing structure: a hero that names the visitor's pain in one line, video social proof beside it, a free-diagnostic CTA repeated at decision points, and case studies as the backbone of the page.

Results

A site that practises what the agency preaches — one focused funnel from first headline to booked diagnostic call.

UI/UXCROLanding
Live website ↗
Sitevolution website
Webflow · UI/UX · E-commerce

Sitevolution

Overview. A French e-commerce coaching agency helping beginners launch profitable Shopify brands — needing a site that converts consultation bookings from cold traffic.

Challenge

The agency's offer is dense — branding, sourcing, coaching, and paid acquisition all bundled together — and had to be made instantly legible to e-commerce beginners without diluting trust.

Solution

A CMS-driven Webflow build: a benefit-led hero, a testimonial-heavy trust section, a client-results showcase, and a clear step-by-step process section, all funnelling toward one consultation booking CTA.

Results

A fast, conversion-focused Webflow site with structured collections for case studies and testimonials that the agency team can update without touching the build.

WebflowUI/UXCMSConversion
Live website ↗
Start your case study →
Contact

Have an idea? Let's make it real.

Tell me about your project and I'll reply within 24 hours with next steps — usually a short call and a clear plan.

Emailizzamalik222@gmail.com Phone+44 7438 523165
LocationLondon, United Kingdom
AvailabilityOpen for freelance & remote projects